PTV Map&Market premium

Work with an all-in-one solution for geomarketing, sales force optimisation and task planning. PTV Map&Market premium is more than just a tool to support decision-making. The software automatically optimises sales districts according to your specifications, makes concrete suggestions for locations when planning business expansion and consolidation, and calculates alternative scenarios in a matter of seconds.  Ensure transparency with regard to your employees' workloads, sales districts with similar turnover potential, optimised trips, low driving times and full customer call coverage - to increase your presence with the customers.

Be convinced by this all-rounder:

Trip planning

Sales force optimisation

  • Create trip plans optimised according to utilisation, taking into account all relevant restrictions, customer requirements and call cycles.
  • Planning can be conducted for any number of employees for a period of one to 52 weeks beforehand - either as an exact sequence of appointments or as a daily or weekly schedule.
  • Trip planning calculates the best possible itinerary sequence with the shortest driving times and lowest costs. 
  • If necessary, you can manually edit and fine-tune trip schedules calculated by the system. This guarantees flexibility for your employees in the field.
  • Alternative scenarios can be calculated rapidly, even for complex trip schedules, thanks to the world's fastest distance-matrix technology.
  • Make adjustments to trips that have been driven, taking into account all constraints.
Delivery planning

Delivery planning

  • Plan your delivery areas with house-by-house precision.
  • Organise the exact routes of your post and print material delivery team.
  • Identify residential areas with a high target group density.
  • Measure the success of your marketing activities with precision - right down to the specific address.
  • Detailed planning is also a prerequisite for companies in the waste disposal industry.
Location planning

Location planning

  • Calculate the number of locations needed in order to provide customers with the best possible service.
  • Find out how many branches you need in order to achieve your sales targets.
  • Calculate the best possible locations depending on threshold figures such as sales potential, target group density, customer structure and infrastructure.
  • Calculate the servicing rate and accessibility based on the geographical distance and time spent reaching a destination around your location.

Automated area planning

Area planning

  • Calculate the optimal number of sales districts.
  • Plan well-balanced sales districts with regard to sales potential, turnover, number of customers, employee workload and other parameters.
  • Organise your sales districts so that the sales force spends less time on the road and more time with clients.
  • Consider the impact of alternative scenarios on your KPIs and the related savings potential.

Market analysis

Visualisation and analysis methods

Make use of the full range of data visualisation and analysis features:

  • Potential analysis
  • Customer segmentation and competitive analysis
  • Display servicing rates and accessibility
  • Area displays
  • Penetration and response analysis
  • Route calculation with integrated sequence optimisation
  • Display of flows of goods
  • Coverage calculation
  • Combination of address layers and area layers

More Information

PTV Map&Market brochure


PTV Map&Market is the right product for you!

10 reasons Why...

PTV Map&Market is the right product for you!

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