Important decisions need to be based on sound facts. All types of business activity involve geographical interrelations. This was confirmed by 42 percent of marketing managers taking part in a survey by Vanson Bourne in 2012.
Some examples of important business tasks that involve geographical aspects are:
- Locating customers and target groups
- Presenting regions, customer data or branches in terms of their turnover, potential and developments
- Identifying trends and regional patterns and visualising interrelations
- Performing response and market analyses
- Adding data from a third party to internal data
- Planning and implementing marketing campaigns and analysing the response to them
- Visualising customer prioritisation
- Presenting address-related information, such as turnover per employee or purchasing power data, per postal code area
- Aggregating address data into territory clusters
- Calculating distances on the basis of driving time, accessibility and servicing rate
- Calculating coverage rate, analysing locations
- Portfolio analysis: company analyses, market share and market growth analyses and visualising strength and weakness analyses
- Radius selection: determining over-servicing and under-servicing
Visualise geographical interrelations with PTV Map&Market – for better decisions.