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There is an extremely broad demand for geographical visualisation, analysis and optimisation. The presentation of complex data and geographical relationships on digital maps can be found in all areas of daily life - in charities, church and public organisations, research and education institutions, security firms, insurances, transport companies and consultancies.
With PTV Map&Market basic, you visualise geographical data in order to better understand your own customer structure, carry out manual adjustments and make better decisions.
More complex geomanagement tasks such as automatically optimising locations and customer territories, drawing up efficient call trips or highly detailed planning on the basis of house coordinates and road sections can be performed with PTV Map&Market premium in a flash.