Fast Moving Consumer Goods

Your goods have to be available in the stores where your customers go shopping, and they must also be attractively displayed on the right shelf.  Upcoming campaigns are discussed with the store managers and new products are presented… your sales force ensures that the POS is a revenue generator. Optimally managing sales force employees is therefore a major challenge. And this starts with territory planning:

  • Which customers should be allocated to which sales employee so that the number of customers and turnover potential are shared as fairly as possible among the different districts?
  • How can the workload be shared equally among the employees?
  • In which region should the new customer consultant be ideally located?

You need to guarantee the continuous presence of each employee, apply varying call intervals for different customers and keep the driving times between the different calls as short as possible.  At the same time, your employees need to be able to react flexibly to urgent changes in the schedule. In order to deal with this complexity, it is essential to regularly optimise your systems.

PTV Map&Market premium is a 'one-stop shop'  providing you with all the necessary functions for this.

"As a result of optimised driving times and trips, we can make up to one more appointment a day and, as a result, the sales force can operate more efficiently. In addition, we cover all of the territories better, enabling qualified control.“
Elmar Buschkühle, Head of the in-house sales team, Warsteiner Brauerei Haus Cramer KG